Las Vegas (OTE) – Next-generation AI-powered devices and experiences
to be showcased at
the company’s exclusive exhibition through January 7
Samsung Electronics Co., Ltd . today unveiled its ‚Companion to
AI Living‘ vision at The First Look, its CES® 2026 event held in the
Latour Ballroom at the Wynn Las Vegas. The focus of the event was on
AI as Samsung’s philosophy, a foundation that connects the company’s
R&D product development, operations, and user experience.
TM Roh, CEO and Head of Samsung’s Device eXperience (DX)
Division, opened The First Look by describing the company’s AI
leadership and how due to its vast, AI-enabled, connected ecosystem,
Samsung can provide users with a true AI companion experience in
their daily life. This approach gives users a chance to access more
than just the basics from their technology and instead, provides
opportunities to find more meaningful moments everywhere.
„Samsung is building a more unified, more personal experience
across mobile, visual display, home appliances and services,“ said TM
Roh. „With our global connected ecosystem, and by embedding AI across
categories, Samsung is leading the way to offer more meaningful
everyday AI experiences.“
Entertainment Companion: Extending the Experience Beyond Simple
Viewing
SW Yong, President and Head of the Visual Display (VD) Business
at Samsung Electronics, and Sukhmani Mohta, Chief Marketing and
Partnerships Officer, VD Business at Samsung Electronics America took
the stage to describe how Samsung’s displays are combining hardware
excellence and visual intelligence to provide a true entertainment
companion. Drawing from twenty years of leading the TV industry,
Samsung has built a full AI TV lineup that provides an entirely new
way for users to interact with their TV.
The center of the display lineup is the 130-inch Micro RGB ,
which represents a monumental leap in scale and picture quality. The
130-inch Micro RGB marks a new era of color, featuring the widest and
most detailed spectrum ever seen in Samsung TVs while its Timeless
Frame design minimizes distractions and allows the picture to take
center stage with understated elegance. A micro-sized RGB light
source drives the unprecedented picture quality, with each
microscopic red, green, and blue diode shining independently to
produce color in its purest, most natural form. Micro RGB AI Engine
Pro enables precise control of RGB colors and creates overwhelmingly
vivid picture quality in every scene.
Elevating this next-level viewing experience, Vision AI Companion
(VAC)1 uses AI technology to work alongside users as a full
entertainment companion to enhance viewing, dining, and mood,
anywhere in the home. With it, users can receive guidance on what to
watch, what to eat, and what music to listen to, enhancing the
overall TV experience in a way that extends far beyond simple
viewing.
Samsung also offers intuitive modes to personalize the viewing
experience. For soccer fans, AI Soccer Mode Pro delivers a more
exciting gameday experience through AI-driven picture and sound
tuning to stadium-level quality. AI Sound Controller Pro lets you
raise or lower the volume of the crowd, commentary, or background
music, providing a personalized listening experience for TV shows and
movies. Users can simply make verbal requests, and any TV equipped
with VAC – which includes Micro LED , Micro RGB, OLED, Neo QLED, Mini
LED and UHD TV – contextually carries out those requests.
Across different types of programming, VAC also boosts the
overall lifestyle experience. It allows users to find recipes for
meals they see on TV by simply asking and uses the most up-to-date
information to make recommendations that align with health and
fitness goals. VAC offers multi-device functionality, as well,
sending recommended recipes directly to other devices like the newly-
unveiled The Movingstyle, designed to move easily throughout the home
and kitchen appliances, for a multi-device experience achieved
through complete ecosystem integration.
Samsung has led the global soundbar market for 11 consecutive
years. This year, it is introducing two new WiFi speakers, the Music
Studio 5 and 7, to further expand its integrated ecosystem. These
models support a wider range of sound system combinations, enhance
audiovisual quality, and improve the aesthetics of any space. Each
model shares a timeless, dot design concept by renowned designer
Erwan Bouroullec, inspired by a universal symbol in music and art and
grounded in Samsung’s signature design language.
Samsung also unveiled a host of new products that blend
beautifully with users‘ homes and aesthetics. The new, ultra-thin
OLED S95H features a refined bezel that gives it art gallery
elegance, and Samsung’s new portable projector, The Freestyle+ , is
powered by VAC and allows users to view content on walls and
ceilings, as well as uneven surfaces like corners and curtains.
The 2026 TV lineup2 supports HDR10+ ADVANCED, delivering enhanced
brightness, genre-based optimization, intelligent motion smoothing,
advanced local tone mapping, and improved gaming experience.
As HDR10+ adoption grows among major OTT providers, Samsung will
be the first to launch HDR10+ ADVANCED in its 2026 TV lineup. Samsung
also features Eclipsa Audio, the company’s new spatial sound system,
introduced across all 2026 TVs.
Samsung also unveiled its most advanced Odyssey gaming monitor
lineup yet, introducing five new models that push the boundaries of
resolution, refresh rate, and immersive visual performance. Led by
Samsung’s first 6K 3D Odyssey G9, the 2026 lineup debuts world-first
display technologies for gamers and creators, including the next-
generation Odyssey G6 and three new Odyssey G8 models.
At the center of all these display innovations is the most
powerful Tizen OS yet. Users can now enjoy seven years of Tizen OS
upgrades, ensuring that TVs continue to evolve long after they have
entered the home.
Home Companion: Connected Smart Appliances That Guide You Through
Your Day
Cheolgi Kim, Executive Vice President and Head of Digital
Appliances (DA) Division at Samsung Electronics, and Elizabeth
Anderson, Head of Integrated Marketing, DA at Samsung Electronics
America (SEA) outlined Samsung’s vision to evolve from providing home
appliances to true home companions that work to eliminate the stress
of daily chores. Cheolgi Kim also announced that as of December 2025,
SmartThings now serves more than 430 million users, empowering
Samsung with a significant scale and depth of insight that sets it
apart from other brands.
This insight comes to life with the Family Hub . The AI-enabled
refrigerator is the centerpiece of the home and now, with an upgrade
to AI Vision built with Google Gemini3 , it redefines living for an
AI future. With this update, AI Vision unlocks existing limitations
in recognizing food items, seamlessly tracking what is placed into
and taken out of the refrigerator, making meal planning and food
management simpler than ever4. The Family Hub has won 10 CES
Innovation Awards so far, and Samsung’s AI-enabled fridges have
received the award for the past three years.
Through a gamified feature called „What’s for Today?“ 5 , select
refrigerators provide recipe recommendations based on what is in the
refrigerator or also random recommendations, reducing the stress
caused by choosing what to cook. When selected, recipes show up
through SmartThings Food, where users receive a step-by-step guide to
help them get started instantly. The selected recipe can also be sent
to connected cooking appliances to begin the process seamlessly.
Video to Recipe6 adds even more simplicity, providing users with
recommended cooking videos and converting those videos into easy-to-
follow steps, allowing users to follow along while they cook without
pausing the video or backtracking.
Samsung also unveiled FoodNote7 , a new, weekly report that
recaps users‘ food intake patterns, from most-used ingredients and
recipe recommendations, and which items it’s time to restock.
Additionally, Now Brief 8 includes more widgets on the Family Hub
screen and with Voice ID 9, can distinguish between family members
and display content relevant to each individual. Ultimately, these
features come together to provide various helpful insights and
information throughout the week.
In the laundry room, the Bespoke AI Laundry Combo removes the
need to transfer loads of laundry, solving a major pain point for
households. This year’s model comes with enhanced features, like a
faster super speed cycle and enhanced drying performance. Moreover,
Samsung’s new Bespoke AI AirDresser is here to solve another common
problem with your clothes. It features Auto Wrinkle Care , which
blasts strong air and steam jets to smooth out shirts. All users have
to do is hang their shirt and wait, reducing the burden in busy
mornings.
Around the house, the Bespoke AI Jet Bot Steam Ultra , powered by
a Qualcomm Dragonwing ™ processor , features an Active Stereo 3D
Sensor to recognize liquids10 like coffee, juice, or even transparent
liquids like water. While its camera helps with navigation, it also
allows the robot vacuum to serve as a monitoring device for when
users are away from home, notifying them about their pets and whether
there is any suspicious activity11. Plus, with a smarter Bixby12 ,
users can speak conversationally to their robot vacuum to carry out
tasks with ease. For the deep level of connectivity and integration
that forms the backbone of a holistic, AI-powered experience,
Samsung’s Bespoke AI appliances have received a CES Innovation Award.
Additional benefits include a first-of-its-kind partnership with
Hartford Steam Boiler (HSB) to help unlock real, meaningful savings
to the smart home experience. HSB President and CEO Greg M. Barats
joined the presentation to discuss the partnership, explaining the
potential benefits of having smart appliances connected to
SmartThings to reduce insurance premiums. This is the best of the AI
era – increased protections and reduced costs for users. After a
successful pilot run in the U.S. in 2025, the collaboration is
expanding to more states across the U.S., as well as to leading home
insurance carriers in other global regions.
Care Companion: Shifting From Reactive to Proactive Care
Finally, Praveen Raja, Vice President and Head of Digital Health
at Samsung Research America (SRA), introduced Samsung’s long-term
vision for intelligent care enabled by Samsung’s integrated device
ecosystem, redefining care as a reactive need to a proactive
opportunity. With AI, phones, appliances, wearables, and other
connected devices will help users prevent potential health concerns
before they occur.
For example, Samsung aims to provide personalized health
coaching, offering effective exercise and sleep coaching to help
decrease risk for major chronic diseases and also suggesting
appropriate recipes based on ingredients available in connected
refrigerators. Additionally, if any abnormal signs or patterns are
detected, it will alert users while allowing their health metrics to
be shared with providers via the Xealth platform and to facilitating
virtual professional consultations.
Recognizing the importance of preventative health, Samsung is
also expanding its capabilities in dementia detection through
research partnerships, with wearable devices registering subtle
changes to mobility, speech and engagement that can be indicative of
long-term cognitive changes.
Samsung Knox and Knox Matrix serve as the foundation of this
hyper-personalized ecosystem, safeguarding user data at every turn.
As AI is constantly evolving, so are Knox and Knox Matrix. To
maintain security despite constant changes, Samsung’s security
systems are consistently identifying AI risks by advancing to protect
data in AI training processes and approving models through red team
analysis.
The Samsung Exhibition Zone at CES is available to the public
Jan. 4-7. For more information, visit the Samsung Newsroom .
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with
transformative ideas and technologies. The company is redefining the
worlds of TVs, digital signage, smartphones, wearables, tablets, home
appliances and network systems, as well as memory, system LSI and
foundry. Samsung is also advancing medical imaging technologies, HVAC
solutions and robotics, while creating innovative automotive and
audio products through Harman. With its SmartThings ecosystem, open
collaboration with partners, and integration of AI across its
portfolio, Samsung delivers a seamless and intelligent connected
experience. For the latest news, please visit the Samsung Newsroom at
news.samsung.com .
1 Feature available in certain regions and models. Availability
and supported features may vary by region and watching conditions.
Voice commands recognize English, French, Spanish, Portuguese,
German, Italian, and Korean, but not all accents, dialects, and
expressions are recognized. This feature provides AI-created content,
with accuracy not guaranteed, so results should be confirmed.
Requires a specific Bluetooth remote (TM2660H/TM2661H) (sold
separately on some models). In-box remote for some models (M70H/U800H
) does not support voice recognition. Requires either a Mobile Quick
Remote or separately purchased Bluetooth remote. Feature accessible
with the AI button or the Home button (via long press) on remote
controls without an AI button.
2 HDR10+ ADVANCED will be available on the following models:
QN990H, R95H, S95H, S90H, R90H, S85H, LS03HW, LS03H, and QN80H.
3 Google Gemini is provided by Google LLC. Service availability,
supported functions, and accuracy may vary by country, language,
device model, and OS/One UI version. Users must be 18 or older. Some
functions may require additional app settings, and features or
results may vary by subscription.
4 AI Vision refers to the refrigerator’s internal camera and AI-
based processing that helps recognize food items. A Wi-Fi connection
and a Samsung account are required. If a food item is not
recognizable, it may be listed as an unknown item. AI Vision cannot
identify or list any food items in the freezer. Recognition uses AI
models that may be updated periodically to help improve performance.
The user may need to manually check and adjust the list to ensure its
accuracy. A red light turns on when the camera is operating. The
user’s appearance may be captured, but areas other than the food item
are automatically blurred.
5 A Wi-Fi connection and a Samsung account are required
6 A Wi-Fi connection and a Samsung account are required
7 A Wi-Fi connection and a Samsung account are required
8 A Wi-Fi connection and a Samsung, Google, or Microsoft account
may be required. You must use the same log-in account on each of the
devices. Availability of certain apps may vary by country, region,
service provider, network environment, or device, and may change
without notice.
9 Each user must register for a Samsung Account on screen
appliances in advance. Up to six accounts can be registered on a
single device. To use Voice ID, users must have agreed to the Bixby
terms and conditions. Voice ID registration is available on select
appliances, TVs and mobiles, and only one voice can be registered per
account.
10 A liquid spill is defined as a colored or transparent liquid,
such as water or juice, having a size of 7cm x 7cm (15 ml in volume)
or larger. Identification may be affected by the size of the liquid
or the environmental conditions of the floor, such as the floor
pattern, color of the floor, direct or reflected light, or shape of
the liquid. Excessive amount of liquid on the floor may cause
secondary contamination.
11 Must download the SmartThings app available on Android and iOS
devices. A Wi-Fi connection and a Samsung account are required. Only
cats and dogs can be recognized. The recognition capabilities may be
limited by the posture or position of a pet. The ability to recognize
your pet may vary depending on the type of animal and the living
environment. It only recognizes a pet presence based on generic
visual indicators, and cannot identify individual pets. Each
appliance needs to be set to be optimized for pets by the SmartThings
App.
12 Bixby is Samsung’s brand of Internet of Things (IoT) voice
assistant. Bixby service availability may vary depending on the
country. Bixby recognizes selected languages and certain
accents/dialects, including Korean, English (US/GB/IN), Spanish (
MX/ES), German, French, Italian, and Portuguese (BR). The user
interface may change and differ by device. The availability of Bixby
features and content providers may vary depending on the
country/carrier/language/device model/OS version. A Samsung account
log-in and data network connection (Wi-Fi or data network) are
required.
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