Bengaluru, India (OTE) – Infosys Aster™marketing suite and Adobe
launch joint offering to
enable global brands and marketers to unify customer experience at
scale, personalize content to catalyze growth and streamline
workflows for efficiency
Infosys (NSE: INFY), (BSE: INFY), (NYSE: INFY), a global leader
in next-generation digital services and consulting, and Adobe
announced a strategic collaboration to jointly transform the
marketing life cycle of global brands with AI. Together, they will
bring capabilities from Infosys Aster ™ and Adobe to unify customer
experience at scale, personalize content to enable business growth
while also streamlining workflows for efficiency.
Infosys Aster™ is a set of AI-amplified marketing services,
solutions and platforms that helps enterprises transform marketing
into effective customer-champions and growth-partners. With creative
services, experience design, digital commerce, MarTech orchestration,
performance marketing and marketing operations, Infosys Aster™ brings
AI-powered agility to the marketing value chain. Adobe empowers
brands to deliver personalized, data-driven customer journeys across
every touchpoint – combining content, data, and AI to create
seamless, real-time experiences that drive loyalty and growth.
Infosys CMO Radar 2024 revealed that AI-fluent CMOs are becoming
a transformative force in business with 62 percent see their
influence growing over broader corporate decisions. Together, Infosys
and Adobe will orchestrate enterprise-grade marketing solutions,
amplified by AI, that enables CMOs to:
Deliver Unified Experiences at Scale . Marketers can deliver
unified brand experiences, across channels, touchpoints, and
personas, that are timely, relevant, and engaging regardless of
scale. Adobe’s Real-Time CDP and GenStudio enable effective content
creation, segmentation, and experience delivery. Infosys Aster™
brings industry expertise and AI-amplified agility to marketing. This
enables marketers to respond to changing customer behaviors, market
trends, and business needs while orchestrating unified brand
experiences across customers, channels, and markets. For example, a
communication service provider used Adobe Marketing Cloud with
Infosys Aster™ services to deliver in-app experiences and custom-
target offers to millions of customers that were also amplified with
matching multi-channel promotions. Digital engagement soared by 40
percent.
Personalize Content to Catalyze Growth . Launching hyper-targeted
personalized campaigns across markets and segments with localized,
scalable content strategies will be easier. With Adobe technologies,
brands can deliver personalized content, drive real-time promotion
and pricing based on customer behavior and cross-channel engagement
insights. Infosys Aster™ helps create a shared digital foundation, by
integrating MarTech and enterprise systems – crucial for optimizing
the content delivery strategy. For example, a retail jewelry brand
developed a personalized campaign with Adobe Experience Platform and
Adobe Journey Optimizer and then harnessed Infosys Aster™ to create
immersive experiences with dynamic 3D modelling and optimize content
delivery. The result was a 27 percent improvement in campaign
performance.
Streamline Workflows for Efficiency . The integrated solution
brings autonomous agents to plan, execute and optimize marketing
tasks and workflows. With Infosys Aster’s AI-powered orchestration of
Adobe technologies, marketers can automate content creation,
streamline campaign workflows, improve channel efficiency, and
increase campaign efficacy. A technology giant, for example, rebuilt
their MarTech core with Adobe digital marketing solutions along with
customer 360° views and analytics from Infosys Aster™ improving their
workflows, and driving up campaign go-live efficiencies by 20
percent.
„AI, for marketing, has very quickly evolved from productivity-
and creativity-amplifier to a true navigator for marketers. CMOs know
that AI can be their partner in propelling business growth while
helping them navigate the complexities of scaling deeply personalized
content and simultaneously unifying the brand experience,“ said Sumit
Virmani, EVP and Global Chief Marketing Officer, Infosys . „This
joint offering is integral to the customer experience personalization
approach that we are driving at Infosys, and is positioned to be a
foundational capability for CMOs to drive the growth-focused
marketing they’ve always aspired to.“
Infosys Aster AI-amplified marketing suite and Adobe solutions
uniquely enable the CMO to partner with the CIO to advocate for
customer-first, AI-first experiences, and marketing. The integrated
solution leads the way with a ‚responsible by design‘ approach to AI
practices that strengthen brand integrity and foster trust with
customers.
„In an attention-based economy where consumers and businesses are
inundated with content across every channel, impactful creative
personalized at scale is what will enable marketers to break
through,“ said Anil Chakravarthy, President, Digital Experience
Business, Adobe . „Adobe and Infosys are bringing together
creativity, marketing and AI innovations to transform Customer
Experience Orchestration, streamlining the creation and delivery of
compelling experiences across every touchpoint and channel.“
Douglas Hayward, Senior Research Director, Worldwide Customer
Experience Services and Strategies, IDC , said, „Today’s CMOs need AI
-enabled tools that understand consumers and business customers as
individuals with context-specific needs, creating personalized on-
brand offerings and messages that generate value for brand and
customer alike. To drive sustainable value for both the brand and its
customers, CMOs must plan, deploy and manage these tools rigorously
across the entire customer lifecycle. That requires a new generation
of AI-native marketing tools and services from both software makers
and marketing services companies. This collaboration between Infosys
Aster™ and Adobe aims to accelerate marketing excellence with AI and
is in the right direction to address customer needs.“
About Infosys
Infosys is a global leader in next-generation digital services
and consulting. Over 300,000 of our people work to amplify human
potential and create the next opportunity for people, businesses and
communities. We enable clients in more than 56 countries to navigate
their digital transformation. With over four decades of experience in
managing the systems and workings of global enterprises, we expertly
steer clients, as they navigate their digital transformation powered
by cloud and AI. We enable them with an AI-first core, empower the
business with agile digital at scale and drive continuous improvement
with always-on learning through the transfer of digital skills,
expertise, and ideas from our innovation ecosystem. We are deeply
committed to being a well-governed, environmentally sustainable
organization where diverse talent thrives in an inclusive workplace.
Visit www.infosys.com to see how Infosys (NSE: INFY), (BSE: INFY)
, (NYSE: INFY) can help your enterprise navigate your next.
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