Las Vegas (OTE) – Samsung’s Digital Appliances leadership highlighted
the company’s
industry-leading innovation and vision for the smart home of tomorrow
Samsung Electronics Co., Ltd. today outlined its vision for
Digital Appliances (DA) Business to enable better living — as well as
the key strategies driving this initiative — during its Deep Dive
session at CES 2026 in Las Vegas, Nevada. The outline for the
company’s vision comes at a time in which the global home appliance
market navigates the growing importance of AI in connected living.
Led by Cheolgi Kim, Head of the DA Business, the session laid out
how Samsung’s Bespoke AI appliances are seamlessly connected through
SmartThings to evolve them from mere devices into ‚Home Companions.‘
These devices are equipped with Bixby voice recognition
technology, screens, and cameras that allow them to see, hear and
understand to proactively respond to users. This makes them capable
of intelligently adapting to users‘ daily lives. At the same time,
intelligent adaptation extends beyond home appliances to TVs and
mobile devices to build a broader AI ecosystem in which devices can
fulfil the role of a true Home Companion.
„Samsung’s ultimate goal is to enable a better living through
Bespoke AI,“ said Cheolgi Kim. „Through our extensive ecosystem that
connects devices across DX products – including mobile phones and TV
– and our appliances‘ unique form factors, we are providing
differentiated experiences to our consumers and creating more value
through those experiences.“
Regional Strategies Powering Global Growth
Also during the session, JS Moon, Head of R&D at the DA Business,
highlighted how Samsung is tailoring its 2026 appliance portfolio to
meet regional market needs. In North America, innovative form factors
like the Bespoke AI Laundry Combo continued to drive strong growth.
In addition to the AI lineup, new kitchen packages featuring unified
stainless-steel designs are expected to satisfy local preferences in
2026.
In Europe, energy efficiency remains a top priority. Samsung has
introduced highly efficient appliances, including the Bespoke AI
washer, which is up to 65% more energy efficient than energy
efficiency class A minimum requirements in Europe,1 advanced HVAC
solutions and built-in kitchen products designed to meet stringent
sustainability expectations.
Latin America continues to see strong momentum led by laundry and
air conditioning solutions, while rising interest in smart home
ecosystems and localized AI features like regional language support
and expanded AI Energy Mode represent a major growth opportunity in
Asia.
„At Samsung, we aim to deliver meaningful AI experiences that are
deeply aligned with local lifestyles and needs,“ said JS Moon. „As
such, we will keep enhancing these regional features and expand core
AI features such as AI Energy Mode to a wider range of price points
and product types beyond premium lineups.“
Expanding the Role of AI in Everyday Life
Looking ahead, Samsung reaffirmed its commitment to expanding
beyond traditional appliances into areas such as HVAC, modular homes,
insurance-based care extending the value of AI, and connectivity in
new aspects of daily life. By combining open collaboration, regional
customization and long-term software support, Samsung aims to reduce
household burdens and deliver AI experiences that feel practical,
trusted and deeply aligned with how people live.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with
transformative ideas and technologies. The company is redefining the
worlds of TVs, digital signage, smartphones, wearables, tablets, home
appliances and network systems, as well as memory, system LSI and
foundry. Samsung is also advancing medical imaging technologies, HVAC
solutions and robotics, while creating innovative automotive and
audio products through Harman. With its SmartThings ecosystem, open
collaboration with partners, and integration of AI across its
portfolio, Samsung delivers a seamless and intelligent connected
experience. For the latest news, please visit the Samsung Newsroom at
news.samsung.com .
1 Based on Samsung internal testing. The energy consumption of
this 9kg model is EEI 18.2, which is 65% more energy efficient
compared to the minimum threshold of energy efficiency class A (EEI
52 for 9kg models). Energy ratings tested with Eco 40-60 program, 65%
savings tested with the Eco 40-60 program.
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